_ REVEAL CLEAR ALIGNERS
Gearing Up an Aligner Brand for B2B2C Marketing
Reveal Clear Aligners compete against several brands that make huge investments in B2C marketing. There was a lot to learn from, but also a lot to go against. As marketing up to that point had primarily relied on a B2B approach, there were few materials designed for the final consumer.
#strategy #brand-asset-library
WHAT WE DID
→ Competitive Analysis
→ Customer Interviews
→ Customer Journey
→ Content Strategy
→ Creative & Art Direction
→ Photo & Video Production
→ 3D Rendering
→ Motion Graphics
→ Video Editing
→ Competitive Analysis
→ Customer Interviews
Clinicians are neither marketers nor salespeople. To successfully grow their aligner business, doctors need B2B2C support from the brand.
→ Customer Journey
→ Content Strategy
Zeroing in on key moments of doctor-patient interaction, we defined a content strategy. We identified key assets that could be put in the hands of providers to drive sales to patients in the clinic.
/ B2B2C ASSET LIBRARY
_ PRODUCT
At the intersection of health and beauty, Reveal is represented as a versatile product that fits with a healthy lifestyle.
_ AUDIENCE LIFESTYLE
Reveal is for those who go beyond a beautiful smile and put wellness as a priority in all aspects of their life.
_ AUDIENCE PERSONALITY
Reveal transpires to consumers as a positive and approachable brand. Spontaneous and genuine smiles convey an atmosphere of natural, effortless happiness.
_ DOCTOR-PATIENT
The dental professional is at the core of Reveal’s value proposition. The interaction between doctor and patients is a key element of the brand to convey trust and expertise.
_ B2B2C VIDEO
The dental waiting room is the perfect place to introduce Reveal. We created a video that didn’t require audio to deliver its message: no more closed-lip smiles.
