_ CARRIERE SLX 3D
When Evolution Means Revolution
Henry Schein Orthodontics wanted to launch the Carriere SLX 3D bracket system with a video that would persuade orthodontists to trust this innovative appliance. We produced a storytelling video based on insights from the inventor, company stakeholders and key opinion leaders in the sector.
#content
WHAT WE DID
→ Customer Interviews
→ Campaign Concept
→ Storytelling
→ Creativity & Art Direction
→ Hero Video Production
→ Original Music
→ 3D Rendering
→ Customer Interviews
Doctors trust their peers over brands. We featured the clinicians involved in designing the system to create an association and transfer of trust to the product.
→ Campaign Concept
→ Storytelling
To communicate the key feature of the new system, we visually translated its origin in a simple and common gesture.
→ Campaign Concept
→ Storytelling
We shone a spotlight on the technology, manufacturing processes and engineering behind it to further build trust with doctors.
→ Campaign Concept
→ Storytelling
The launch video is a tribute to the bracket system inventor, Dr. Luís Carrière, an internationally acclaimed expert in orthodontics.
